Are the Lost Boys really lost?-The new age of running clubs.
The word "run crew" has come up in my mind several times now. Runners who have social media platforms such as Instagram might have heard it as well. But, why do these people decide to reject the original name of "running club," and decide to put in the name "run crew?" Running has become more and more popular, and more people are exploring the sport. But are these "run crews," mostly based out in the city really promoting the sport, or ruining it?
In my opinion, these social media friendly "run crews" are the worst when it comes to running. Posting about their track and marathon times when it's not that serious, these "run crews," most of them located in the heart of NYC, aren't really running clubs but more of a fashion club. A few examples include the Lost Boys Track Club and the Black Roses NYC. These clubs are popular with the inner city millennials. But looking at all their instagram posts, it seems like they're more towards fashion than running. They wear unnecessary shoes like the Nike Vaporfly 4% for group runs, and wear Nike clothing at races that sponsored athletes would usually be seen wearing. Is this really necessary? I don't think it's this important when your out running. Just get a good pair of running shoes and your'e all set. Your whole "run crew" doesn't need to show their "fashion line" of the day during the average group run.
Sometimes, I feel as if these "run crews" on Instagram have been set up by big fashion running brands such as Nike. As if, these people are there just to advertise to millennials who are starting to get into running. I feel like there is some irony in this whole entire thing. For example, the Lost Boys Track Club claim that they are not a team, but a philosophy towards the sport. They claim that they are a running counter-culture, but in fact, they are a representation of the mainstream consumer culture today. To sum it up, the Lost Boys will forever be lost in the definition of running.
More on the story:
"Running Crews"-Good for the sport?
The absolute worst Instagram runners
Nike sponsorship for the average runner?
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